It’s been said that San Francisco doesn’t do fashion well. In fact, former San Franciscan and famed author Danielle Steel famously said about style in San Francisco, “There’s no style, nobody dresses up—you can’t be chic there. It’s all shorts and hiking books and Tevas—it’s as if everyone is dressed to go on a camping trip…”  With all that stunning natural scenery around us, I guess it makes sense we’d have lots of outdoor gear. Being here, it is so tempting to want to throw on the kind of looks shown below which we are affectionately calling ‘Camping Chic’.

Happy camping/pedaling!